Meet HugHo!

At HugHo we bring nature back to your horse with 100% natural nutrition that contributes to your horse's overall health and vitality. Explore our range and learn why we are different.

HugHo's mission

At HugHo, everything revolves around the health of the horse – from the inside out.

We know that natural, high-quality food is the basis for a strong, vital and balanced horse. Not only for a shiny coat or strong muscles, but also for good behavior, fine rideability and a strong immune system.

HugHo Horse Feed is completely free of synthetic additives, molasses and unnecessary fillers. Instead, we use carefully selected, natural ingredients that are processed at low temperatures. This way, the nutrients are maximally preserved and can be optimally absorbed by the body.

Whether it concerns recreational horses, sport horses, broodmares, foals, or horses in recovery – HugHo supports every stage of life and every need.

Pure, honest and well thought out. Because every horse deserves food that really contributes to its well-being.

A natural approach to horse nutrition

Horses are born as grazing animals – always looking for fiber-rich plants, grasses and herbs.

Their digestion is perfectly adapted to this natural diet. In the wild they instinctively select the plants they need for their health and energy.

With HugHo we bring back that natural basic nutrition. No artificial additives, no unnecessary processing. Only plants, herbs and natural sources that the body recognizes and uses.

Our feeds are made from pure, unprocessed ingredients – exactly what a horse would choose for itself in the wild.

Vision of Gé Huibers

HugHo was created from the passion and experience of Gé Huibers.

As a horse trainer, he saw how modern nutrition increasingly deviated from what horses really need. He noticed the consequences: digestive problems, stress, reduced performance. That prompted him to search for pure, natural nutrition that matches the horse's original diet.

Through years of observation and research, Gé discovered the power of herbs, bran and other natural ingredients. He saw how nutritional deficiencies and artificial additives caused common complaints – and how a return to nature actually created balance.

His vision: food should be unprocessed, with all nutrients intact. That is why he developed a production method in which vitamins, minerals and active substances are preserved.

The result is HugHo – food that works as nature intended: pure, powerful and tailored to the horse's instincts.

The unique and healthy choice

Unlike many other producers, HugHo does not use synthetic vitamins, molasses or fillers.

While many feeds are full of artificial additives, we opt for 100% natural ingredients – complete plants and herbs that match the horse's original diet.

While other producers often use high temperatures that affect the nutritional value, we heat our ingredients minimally. This preserves essential vitamins, minerals and enzymes for higher absorption and better health of your horse.

Many foods contain sugars that the digestive system cannot process properly and cause unrest. Our food does not contain added sugars, which ensures stable energy and balance - both physically and mentally.

HugHo is truly different: pure, powerful, and tailored to the natural needs of the horse.

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